To identify the buying behavior of a customer is very difficult subject. A customer buying behavior is influenced by cultural, social, personal and psychological factors. The factors affecting the customer behavior are as follows with a diagram:
1. Cultural Factor:
Culture, subculture and social classes are particularly important in buying behavior.
o Culture: Culture is most fundamental determination of a person’s wants and behavior. The important characteristics of culture are it’s learned, it is shared through social institutions, and it changes with the time.
o Subculture: Each culture consists of smaller subculture that provides more specific identification and socialization for the member. Subculture includes nationalities, region, and geographical region.
o Social Class: Virtually all-human societies exhibit social stratification. Each culture has social class, which are follows.
2. Social Factors:
In additional to cultural factors a customers behaviors influence by such social factor like following:
o Reference group: A person’s reference groups consist of all the groups that have a direct and indirect influence on the person’s attitudes.
o Family: Family members constitute the most influential primary reference group. Family choice influence in buyer’s mind.
o Roles & Status: The person’s position in each group can be defined in items of role & statuses. Each role carries a status.
3. Personal factors:
Byers decision also influence personal characteristic.
o Age & Life cycle Stage: Buyer’s decision differs on their age and stage in life cycle. Their choice is related of them.
o Occupation: Customers buy product consist their occupation.
o Economic circumstance: Product choice is greatly affected by ones economic circumstance.
o Life Style: Lifestyle means the pattern of living. It also influences to buyers what he should be bought?
o Personality & Self confidence: By personality means distinguishing psychological characteristics, self-confidence. A person must buy a product with consistence his Personality and self-confidence.
4. Psychological Factors:
Buyers choice also influence by followings:
o Motivation: A motive is a need that is sufficiently pressing to dr4ive the person to act. Psychologists have developed theories of motivating.
o Perception: Perception is the process by which an individual selects organizes information input to create a meaningful picture of the world.
o Learning: It involves change in an individual’s behavior arising from experience.
o Beliefs and Attitudes: Through doing and learning people acquire beliefs and attitudes.
In fine we can say a buyer behavior greatly influence by this above portion.
Culture, subculture and social classes are particularly important in buying behavior.
o Culture: Culture is most fundamental determination of a person’s wants and behavior. The important characteristics of culture are it’s learned, it is shared through social institutions, and it changes with the time.
o Subculture: Each culture consists of smaller subculture that provides more specific identification and socialization for the member. Subculture includes nationalities, region, and geographical region.
o Social Class: Virtually all-human societies exhibit social stratification. Each culture has social class, which are follows.
2. Social Factors:
In additional to cultural factors a customers behaviors influence by such social factor like following:
o Reference group: A person’s reference groups consist of all the groups that have a direct and indirect influence on the person’s attitudes.
o Family: Family members constitute the most influential primary reference group. Family choice influence in buyer’s mind.
o Roles & Status: The person’s position in each group can be defined in items of role & statuses. Each role carries a status.
3. Personal factors:
Byers decision also influence personal characteristic.
o Age & Life cycle Stage: Buyer’s decision differs on their age and stage in life cycle. Their choice is related of them.
o Occupation: Customers buy product consist their occupation.
o Economic circumstance: Product choice is greatly affected by ones economic circumstance.
o Life Style: Lifestyle means the pattern of living. It also influences to buyers what he should be bought?
o Personality & Self confidence: By personality means distinguishing psychological characteristics, self-confidence. A person must buy a product with consistence his Personality and self-confidence.
4. Psychological Factors:
Buyers choice also influence by followings:
o Motivation: A motive is a need that is sufficiently pressing to dr4ive the person to act. Psychologists have developed theories of motivating.
o Perception: Perception is the process by which an individual selects organizes information input to create a meaningful picture of the world.
o Learning: It involves change in an individual’s behavior arising from experience.
o Beliefs and Attitudes: Through doing and learning people acquire beliefs and attitudes.
In fine we can say a buyer behavior greatly influence by this above portion.
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